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Need Product Information? If you use the Journal's Reader Service Card to get product information - and we hope that you do - here is good news. Now you can get the information you need
even faster. We realize that you are often on a very tight deadline to make purchases and therefore want service faster than that of the U.S. Postal Service. Several months
ago we added a FAX number, and with this issue we have added email service. Simply email your request to berkcomp@aol.com, make the subject line JCE, 1/97 (for something in the January 1997 issue), and format your message as follows:
1st line: your name and address information
2nd line: your telephone and FAX numbers
3rd line: the requested item numbers for which you want information, separated by commas
4th line: your responses to our survey questions at the right of the form, separated by dashes or slashes
Remember that there are two other parts to this Reader Service card: subscriptions, including new and gift subscriptions, and a place for your comments, change
in mailing address, and/or request for more informationall postage paid. We and our advertisers hope to hear from you.
Textbook Reviews
If you are looking for reviews of textbooks, they are in a different section beginning with this issue: Information · Textbooks · Media · Resources. Here you can expect to find reviews of texts and publications in other media that are related to student course work. For instance, in this issue there are reviews of two biochemistry textbooks. You can find them, as well as Ed Walsh's Mission Statement for Book and Media Reviews, beginning on page 189.
We also have the promise of related good things to come: reviews of books about chemistry or science in general, personal reactions to materials, letters concerning
reviews. These will appear in the Chemical Education Today section, where books that are more general than textbooks naturally fit. In order to make all of this happen, Ed
Walsh and the group of associate book/media review editors need the help of conscientious and knowledgable readers. If you have the interest and some time to carry it forth,
contact him with information about yourself
CUR Joins Association Reports
This month marks the first in what promises to be
a series of regular reports from CUR, the Council of
Undergraduate Research. Judith Halstead, our correspondent,
will convey to Journal readers information about CUR that
is of general interest, as well as being of special interest
to those teaching in liberal arts colleges. She joins our
group that now covers AAAS, 2YC3, ACS, and the National
Science Board. We would like to have reporters from
NSTA and other associations of teachers, too. Any volunteers?
Who Reads the Journal?
About a year ago the Journal surveyed its readers
to assess who you are and to better meet your needs.
Surveys were mailed to several thousand subscriberspartly
because the McNeill Group, our new advertising
managers, had just come on board, but also because it had been
many years since our previous survey. Here are a few of the
things we learned.
· Organization where you work: 30% secondary
school; 50% 4-year college or university; 10% 2-year
college; 7% industry/government.
· Activities that are part of your work: 70% teaching;
38% research or development; 30%
administration/management; 13% consulting.
· Which activities take the majority of your working
time: 80% teaching; 7% administration/management; 8%
research or development.
· How many cumulative years of teaching experience
you have: 3% never taught; 9% 15 years; 13% 610
years; 9% 1115 years; 64% more than 15 years.
· How many cumulative years of teaching chemistry:
3% have not taught chemistry; 10% 15 years; 13%
610 years; 9% 1115 years; 61% more than 15 years.
· Area of most interest: 39% introductory chemistry;
47% advanced chemistry (e.g. inorganic, organic,
biochemistry, analytical, physical); 1% physics; 10% education.
· Area used most: 48% introductory chemistry; 42%
advanced chemistry (e.g. inorganic, organic,
biochemistry, analytical, physical); 8% education.
· Number of students taught each semester or
quarter: 3% 120; 18% 2150; 41% 51100; 26% 101300;
1% >300; 9% don't teach.
· What change, if any, you anticipate in your position
and/or work environment during the next two years:
84% same position at the same institution; 7% different
position at the same institution; 5% same position at
a different institution; 5% different position at a
different institution.
There are additional interesting findings to
report: what you purchase, how you use and save
Journal copies, what access you have to technology. We will continue
this report next month with those and other tidbits.
Thank You, Reviewers: Continued!
In last month's issue we issued a blanket thank
you to all of the hundreds of reviewers who provide the
basis for decisions about publication in the
Journal. While we made a valiant attempt at listing all of their names,
we merely got through the Ds. Keep looking as we
march through the alphabet. If you find that we have missed
you, just let us know so we can remedy that situation.
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